The other day, I bought a new pair of jeans at ‘jcp,’ the new hip name for J. C. Penney. I get the store brand: they fit and wear well, and are cheap at $20. They’re made in Mexico, which at least is on this side of the planet.
Today, I went to put them on, and found this printed on the inside:
I’m a guy.
I don’t need to be told how wonderful and special I am, because I already know that as absolute fact. In fact, I knew that I was fantabulously wonderful and special even when I was divorced, broke, and lonely.
So why are they trying to make me feel special about what is an ordinary, utilitarian pair of pants? Or are there actually people out there who are so insecure of themselves that they seek affirmation inside their jeans?